About AEON 1% Club Foundation About

Establishment of AEON 1% Club

In 1989, in the 20th anniversary year of JUSCO, AEON 1% Club was established at the proposal of Mr. Takuya Okada, the then Representative Director and Chairman. AEON Group companies contribute 1% of their pre-tax profits, which are used by AEON 1% Club to carry out social contribution activities under our strong desire to use the profits gained from our local customers’ patronage for sustainable development of society.

To consistently engage in these activities regardless of our corporate performance, it was decided that main AEON Group companies will contribute 1% of their pre-tax profits to carry out projects for “environmental protection,” “international cultural and interpersonal exchange,” and “revitalization of regional cultures and social development.”

These kinds of social contribution activities have their roots in the days of Okadaya before the company became AEON. In 1958, Okadaya organized Fujukai*, a scholarship association for children who lost their parents in traffic accidents, and began giving monthly scholarships of \1,000, equivalent to a monthly tuition, to five high school students. Other affiliated companies also adopted these activities, and several scholarship associations were formed with our corporate group. These activities also helped to establish our corporate culture of “beginning with what we are capable of” regardless of the company size.

In carrying out our activities, AEON 1% Club has, as a member of AEON Group that is based on the retail business, highlighted the importance of “working with our customers and sustaining our efforts” by publicizing our activities to customers and engaging them in those activities.
*Fujukai’s memorial desk lamp
*Fujukai’s memorial desk lamp The name of the association was taken from the Buddhist writing, “Just as a tree longs to be still, but the wind does not stop, so too does a child long to care for his parents even though they are now gone.”